The question that concerns all clients is – will website optimization (SEO) guarantee me the first position on Google? Will my sales increase immediately? Let’s clarify the matter around SEO website optimization, or how important it is to be first on Google.

SEO (Search Engine Optimization) translates to Website Optimization for search engines. It involves a series of actions related to website design, content writing for the site, programming, coding, and scripting. Most of these aspects are taken care of by a web designer or web programmer, so as a site owner, you don’t need to delve into these terms.

For you as a business owner, it’s essential to know that SEO website optimization is a continuous process that can eventually increase your sales. What is certain is that without optimization, your site will not perform its true function – attracting new customers. Why is that?

Website optimization is done with the aim of having your site better ranked during searches. Since Google is the largest search engine, most attention is dedicated to optimizing the site for better organic ranking on Google. SEO is fundamentally based on defining keywords or phrases that users enter during searches, related to your business. These keywords are creatively integrated into the content on your site.

The way users search the Internet today is different from earlier times. Users now use more natural language, long sentences with specific requests, to quickly get what they are looking for. Tools like SIRI or Google Now for voice searches have led to SEO adapting to natural user questions.

When users submit certain keywords, phrases, or questions to a search engine, a page appears as a search result, SERP (Search Engine Results Page). On this page, users are first presented with advertisements, paid ads, and then organic search results. If your site is among the first in organic search, increased site visits and consequently higher conversion rates – turning visitors into customers – are expected.

However, just being present at the top of the search does not guarantee a high conversion rate, i.e., increased sales. SEO can position you on the internet but may not generate sales. To win your site visitors, you must genuinely offer quality, instill trust, and radiate professionalism. Your site, through design and content, must create an atmosphere around your business, showing visitors that you offer everything we’ve mentioned: quality, professionalism, trust, dedication.

WHEN DO THE RESULTS OF WEBSITE SEO OPTIMIZATION COME?

It takes some time to improve your site’s rank. Typically, the first results of SEO optimization are seen after 90 days. After that, it’s essential to continue building your site’s reputation. This is achieved by writing blogs, connecting with active profiles on social media, creating a network of links, and more. In practice, investing in SEO has proven to be more profitable and secure than paying for ads like Google Ads. It’s important to note that SEO is organic optimization; it takes time to build but lasts longer and stands on firmer ground. Paid ads, on the other hand, may not provide long-term results.

The final result, an expected increase in sales, can realistically be expected after 12 months of putting the site online. This assumes that SEO optimization of the website and the implementation of rules prescribed by search engines are performed every month. This includes both on-site (on-page optimization) and off-site optimization.

This means that over 12 months, you need to publish new blogs, maintain profiles on social media, build links (link building), write articles for portals, and more. Maintaining the achieved status will not happen automatically. Regular site maintenance is necessary. Maintaining the site is generally part of your business, just like any other segment.

Just as in your business, you delegate tasks so that everyone does what they do best, the same applies to Internet marketing. Website development, SEO, and online marketing strategy are best left to professionals. Online marketing works for you 24/7 and always pays off. Especially when considering that you don’t need to hire anyone for this job. It’s enough to hire a team of professionals as a service, such as E-HUBweb.