If you have or are planning a serious business, you need a serious website and an internet marketing strategy. If you don’t have a website and aren’t present on the internet, unfortunately, you don’t exist for potential new customers.

What’s also worth mentioning is that the foundation of all marketing activities is understanding BUYER PSYCHOLOGY. It becomes even more interesting when you know that buyer psychology evolves. Why is this important when it comes to creating your website?

Because when designing a website, it’s crucial to understand how your potential customers think TODAY. There are several criteria a website must meet to attract new customers, justify its purpose, and enhance the promotion of your business. Here are just a few of them:

1. Loading speed: Internet users are impatient. No matter how beautiful a website is, if it takes a long time to load, users won’t wait for it to open. They will move on to a competitor’s site. The optimal loading time for a website is less than 2 seconds.

2. Mobile optimization: Around 60% of users browse the internet on their mobile phones. If the site is not well-optimized for mobile, users won’t spend time on your site. The site must be equally visible and functional on a tablet, laptop, and mobile phone as it is on a computer.

3. Appealing design: The website should capture the reader’s attention in the first few seconds and entice them to stay. A bad first impression is rarely forgiven. The site design must be modern, interesting, suitable for the business it promotes, and the target audience it’s intended for.

4. Readability: When a reader glances at your site, it should be clear what the site is about in the first few seconds. Readers scan the web page before delving into the content. If they conclude that the site offers what interests them, they proceed to read. The site and text design play a crucial role here.

5. User-friendly navigation: The site must be functional, meaning all data on the site is organized logically and sensibly. This allows readers to easily find what they are looking for on your site, suggesting easy communication with you.

6. Abundance of quality information: Relevant content is the essence of the site. It guarantees the true quality of what you offer, whether you are selling services or products. However, content with a wealth of useful information must be professionally written, specifically for the site. Copywriters handle writing marketing texts for websites.

7. Honesty and trust: On a website, as in life, if trust is not established, there is a small chance that a site visitor will become your customer. The content on the site plays a crucial role again. The text must be original and honest, and all information provided must be accurate and verifiable.

8. Multiple contact options: Communication with readers must be easy, fast, and straightforward. Potential customers prefer to get answers immediately if they have any questions or concerns. If you are easily accessible to site visitors, they will undoubtedly find it easier to decide to make a purchase or collaborate with you.

9. Constant refreshment, updates, and maintenance: Internet users love new things, news, information. Therefore, your site must be ‘alive.’ The visible part of the site is refreshed with redesigns, various news, or blogs. Web developers maintain the ‘invisible’ part of the site. This way, the site maintains its functionality, correctness, and security.

10. Organic site ranking in searches – SEO & HEO: SEO (Search Engine Optimization) is the process of optimizing the site. SEO is done with the goal of having your site appear among the first when users search the internet using specific keywords. However, top-notch SEO today is losing the battle to Google Ads, paid advertising. Ads now occupy the top spots on Google. As a result, users, wanting to skip ads, quickly scroll through the first page to get to real search results. In this move, sites often skip those just below the ads. Practice has shown that users now place great trust in sites on the second page of Google. Therefore, HEO (Human Enjoyment Optimization) is gaining increasing importance. While SEO optimization is an attempt to please Google’s search algorithm, HEO is content optimization aimed at pleasing the reader. When you win over visitors to your site, it becomes irrelevant on which page of Google you appear during a search. Your website rises to the top thanks to a community of satisfied clients who recommend you.

If you don’t have a site or are dissatisfied with your existing site, contact us. We’ll provide you with a non-binding individual offer and explain everything you still want to know at this moment. Contact us in the way that suits you at any time.