Social networks have long been a part of our daily lives and a secure place where you can find your new customers. That’s why today, social networks are a part of every digital strategy. Regardless of the nature of your business, regular promotion on social media is necessary. However, the matter is not as easy and simple as it seems. If you’re wondering on which network it’s best to have a presence, we suggest being on as many as possible. You may not be equally popular on each, but your presence in multiple places will undoubtedly inspire trust. Building the credibility of your business is best done slowly but surely.

Planning posts and posting dynamics on different networks, if entrusted to professionals, will be a pure pleasure for you. On the contrary, if you try to maintain your profiles on your own, it will quickly become tedious, uninteresting, and depressing. Therefore, promoting your business on social media is a task that you should let those who know, can, and enjoy doing it.

Since it’s important to follow trends on social media, here are some trends to keep in mind during advertising:

1. Stories: Reader attention spans are very short. That’s why posts that are short and impactful are gaining more attention on platforms like Facebook, Instagram, or Snapchat. Such content is available for only 24 hours, encouraging readers to view it immediately (FOMO – Fear Of Missing Out).

2. Video Content: Readers love video content, resulting in the highest interaction with the audience (engagement). According to some analyses, video content is expected to represent 80% of the total content on the internet by 2022. Video content is ideal for advertising on social media.

3. Direct Sales: The direct sales business model shows increasing growth each year. Social networks will undoubtedly be an increasing space for direct sales, and this should be maximized. Facebook and Instagram Shops have already ensured that the user experience remains at a high level, allowing purchases without leaving the platform. Selling on social media is straightforward, minimizing the time spent on purchasing (customer journey).

4. Specific Networks: Although most people associate social networks with Facebook and Instagram, popular networks like TikTok, Linkedin, or Twitch should not be ignored. Depending on the nature of your business, some of these networks could be an excellent space for finding new customers.

5. Inclusivity: Awareness of community benefits is on the rise. Internet users respond more to posts and actions that contain humanity, care for the vulnerable, or assistance for the well-being of individuals or communities. Passive promotions that do not reflect a stance on what is relevant in the world around us have no future. Customers today increasingly decide to give their money to those who support their views and values.

6. Honesty: Honesty has always been in trend and will remain so. Trust cannot be established, and long-term success cannot be achieved without this factor. Openness, honesty, transparency must be included in promoting your business on social media.

7. Live Content: Live videos are incredibly popular. Addressing live means that you are there, active, open, hiding nothing, and thinking about your customers. Live streaming has become extremely popular during the pandemic and quarantine when people communicated from their homes via live connections, Zoom conferences, and the like.

8. Augmented Reality (AR) – Social AR: Augmented reality entertains the audience on social media through dynamic filters, requiring only a smartphone. After Snapchat, a pioneer in this, Facebook, Instagram, Pinterest, and TikTok followed suit, creating their filters and effects. AR – Augmented Reality is an interaction that also increases audience engagement, which is the goal of communication through social networks. Your brand can also be promoted by creating a specific AR filter.

Trends on social networks change based on the needs and desires of clients. Therefore, without knowing current trends, it’s challenging to create a successful promotion. It’s important to note that success on social networks is not reflected in the number of passive followers and likes. What you need is loyal customers actively engaged in communication with you.